Men – Authentic Friend Groups

About the Job

Seeking six non-professional men, ages 25–35, to form two believable groups of three friends for a men’s personal-care stills campaign. We are looking for genuine, contemporary and down-to-earth men with approachable personalities and natural chemistry. The final groups should reflect an effortless mix of ethnicities, body types, hair textures, personal styles and lived-in details. Relatable bodies are strongly encouraged. Candidates may be lean, broad, soft, stocky, athletic or fuller-bodied. We are not seeking a uniformly chiseled or stereotypical fitness-model look. Healthy-looking skin and hair are important. Facial hair is welcome, and all hair textures and lengths will be considered. Authentic details such as small tattoos, stretch marks, early hair loss, vitiligo, moles or a tooth gap are welcome. This is specifically a non-professional casting search. Professional modeling or acting experience is not required. We strongly encourage everyday men who do not actively pursue commercial performance as their primary career to submit. Select professionally experienced talent may still be considered where they genuinely fit the brief. Talent must be NYC-based or able to work as a NYC local and must be comfortable being photographed interacting naturally as part of a believable friend group.